Jay Z announced his new album during a commercial for Samsung during halftime of Game 5 of the NBA Finals. It’s called Magna Carta Holy Grail. The album will be dropping July 4. The ad shows him in studio with legendary hip hop producers Rick Rubin, Pharrell, Timbaland, and Swizz Beatz.

The album will be released first to Samsung Galaxy users through a customized app. Only the first million gain access to the album for FREE on July 4. The general public will get it 3 days later.

Well played Samsung, well played.